Summit Foods Performance Overhaul
Restructuring paid media and landing pages for a consumer brand expanding into new regional markets.
Results
Blended ROAS improved 31% over baseline
Landing page conversion rate up 18%
Regional tests informed national budget allocation
Summit Foods was expanding distribution and needed paid acquisition that could scale without wasting spend on weak creative or unclear offers.
Challenge
Campaigns were fragmented by region and creative variants were hard to compare. Landing pages did not match ad promises closely enough.
Approach
We consolidated tracking, rebuilt audience structures, and launched structured landing page experiments. Creative testing focused on offer clarity and proof rather than novelty alone.
Outcome
Performance reporting became more actionable, and budget moved toward regions and messages with demonstrated return.