Harbor & Co. Brand Refresh
A brand system refresh that helped a professional services firm present a modern, consistent client experience.
Results
Website engagement time increased 27%
Proposal win rate improved after new pitch system
Internal teams shipped campaigns without custom redesigns
Harbor & Co. had outgrown a dated visual identity. Partners wanted a brand that felt current without losing the trust signals expected in professional services.
Challenge
Inconsistent templates slowed marketing delivery. Client-facing materials looked different depending on which team produced them.
Approach
We rebuilt the brand system with clear typography, color roles, and modular templates for web, proposals, and social. Messaging was tightened around expertise and outcomes.
Outcome
Teams could produce on-brand materials faster, and the firm presented a more coherent experience from first visit through proposal.