Positioning Workshops That Align Sales and Marketing
Use a structured positioning workshop to get product, sales, and marketing speaking the same language.
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When sales and marketing describe the product differently, campaigns underperform and conversations stall. A short positioning workshop can reset the shared story.
Map the competitive alternatives
List what buyers compare you against — including doing nothing. This makes differentiation concrete instead of vague claims.
Write the value narrative
Draft a simple narrative: who it is for, the problem, the approach, and the proof. Keep it short enough to use in a discovery call.
Test with real conversations
Validate the narrative in a handful of customer conversations before locking messaging across the website and ads.